Since 2001 the official name of the company has been Veletrhy Brno, a.s. ( BVV Trade Fairs Brno, joint-stock company). Derived from its original name the abbreviated form BVV stands for Brněnské Veletrhy and Výstavy (Brno Trade Fairs and Exhibitions). The abbreviated form BVV is still in use due to its high level of brand awareness.BVV Trade Fairs Brno is one of the most prominent trade fairs organizers in Central and Eastern European countries. Its core business activity is organizing of trade fairs and exhibitions at the Brno exhibition centre and providing exhibition services.