The Exhibition Fair of Santa Cruz, FEXPOCRUZ, was created in 1962 and belongs to the Chamber of Industry, Commerce, Services and Tourism of Santa Cruz (CAINCO) and the Chamber of Agriculture of the East (CAO), who had a vision and sensed the ideal means to establish commercial and financial contacts between Bolivia and the world. What’s more, within the fairgrounds there is a modern Multiple Event Center to service a variety of events.