The Ahoy Rotterdam is located in the Netherlands, as a venue to showcase exhibitions, conferences, and concerts, but also some major sporting events. It was developed in 1971 and since then has undergone renovations and refurbishments a lot of times, to enhance the arena. The venue can accommodate more than 15,000 visitors. It also has a team of 250 experts to handle the smooth flow of business and communications during events and concerts. The core competencies of the venue are: strong B2B& B2C databases and strong brand value. It has various small and large capacity halls, a congress centre, a meeting centre and an Ahoy Plaza.